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Majors / Marketing Research |
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Description |
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A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. |
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Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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Certificate: |
#745 |
1 |
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Associate's: |
N/A |
0 |
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Bachelor's: |
#593 |
75 |
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Graduate Certificate: |
#477 |
2 |
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Master's: |
#477 |
68 |
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Doctorate: |
N/A |
0 |
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First-Professional: |
N/A |
0 |
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Degrees Available |
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Certificate |
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Associate's Degree |
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Bachelor's Degree |
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Graduate-Level Certificate |
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Master's Degree |
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Doctoral Degree |
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First-Professional Degree |
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Interesting Fact |
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Chancellors at the College of William and Mary have included some very famous retired statesmen, including Margaret Thatcher (UK Prime Minister), Henry Kissinger (US Secretary of State), Warren E. Burger (US Chief Justice), and, currently, Sandra Day O'Connor (US Associate Justice). |
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