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Majors / Marketing / Marketing Management, General |
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Description |
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A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. |
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Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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Certificate: |
#145 |
634 |
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Associate's: |
#60 |
1,878 |
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Bachelor's: |
#11 |
35,468 |
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Graduate Certificate: |
#94 |
81 |
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Master's: |
#47 |
2,582 |
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Doctorate: |
#201 |
25 |
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First-Professional: |
N/A |
0 |
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Degrees Available |
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Certificate |
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Associate's Degree |
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Bachelor's Degree |
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Graduate-Level Certificate |
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Master's Degree |
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Doctoral Degree |
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First-Professional Degree |
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Interesting Fact |
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Between 1970 and 1975, the number of law school graduates in the U.S. doubled! Since then, law degrees have been, by far, the most popular graduate degree. |
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Did you know... |
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The MyPlan.com Majors Database provides detailed profiles on more than 1,100 different majors and degree programs available in the U.S. |
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