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Majors / Marketing Research |
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Description |
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A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. |
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Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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Certificate: |
#745 |
1 |
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Associate's: |
N/A |
0 |
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Bachelor's: |
#593 |
75 |
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Graduate Certificate: |
#477 |
2 |
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Master's: |
#477 |
68 |
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Doctorate: |
N/A |
0 |
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First-Professional: |
N/A |
0 |
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Degrees Available |
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Certificate |
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Associate's Degree |
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Bachelor's Degree |
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Graduate-Level Certificate |
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Master's Degree |
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Doctoral Degree |
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First-Professional Degree |
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Interesting Fact |
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In 1960, fewer than 8% of adults in the U.S. had graduated from college. Today, nearly 30% of all adults have graduated from college. |
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Did you know... |
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The MyPlan.com Values Assessment Test scores and ranks 900 different careers based on how well they match your values system! |
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