Public Relations Specialists :: Job Description

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Public Relations Specialists

Careers / Public Relations Specialists

Summary Description


	Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Sample Job Titles

1.	Account Executive

2.	Account Supervisor

3.	Audience Coordinator

4.	Brand Advocate

5.	Campaign Manager

6.	Communications Assistant

7.	Communications Associate

8.	Communications Coordinator

9.	Communications Director

10.	Communications Manager

11.	Communications Specialist

12.	Community Relations Coordinator

13.	Community Relations Manager

14.	Concert Promoter

15.	Consumer Advocate

16.	Corporate Communications Specialist

17.	Environmental Communications Specialist

18.	Event Promoter

19.	Image Consultant

20.	Lobbyist

21.	Marketing Communications Specialist

22.	Media Planner

23.	Media Relations Specialist

24.	Media Specialist

25.	Motivational Speaker

26.	Music Publicist

27.	Political Advisor

28.	Political Aide

29.	Press Secretary

30.	Promotion Specialist

31.	Promotions Assistant

32.	Public Affairs Specialist

33.	Public Information Officer

34.	Public Information Specialist

35.	Public Relations Account Executive

36.	Public Relations Assistant

37.	Public Relations Consultant

38.	Public Relations Coordinator

39.	Public Relations Counselor

40.	Public Relations Manager

41.	Public Relations Officer

42.	Public Relations Representative

43.	Public Relations Specialist (PR Specialist)

44.	Publications Manager

45.	Publicist

46.	Publicity Agent

47.	Publicity Consultant

48.	Publicity Expert

49.	Publicity Person

50.	Publicity Writer

51.	Relationship Manager

52.	Service Promoter Salesperson

53.	Shelter Advocate

54.	Speech Writer

55.	Sports Information Director

56.	Sustainability Communicator

Job Tasks

	Respond to requests for information from the media or designate an appropriate spokesperson or information source. Provide educational information to the public.

	Write press releases or other media communications to promote clients. Write advertising or promotional material.

	Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

	Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. Develop promotional strategies or plans.

	Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. Develop promotional strategies or plans.

	Coach client representatives in effective communication with the public or with employees. Coach others.

	Update and maintain content posted on the Web. Write advertising or promotional material.

	Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. Collaborate with others in marketing activities.

	Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. Edit written materials. Write informational material.

	Coordinate public responses to environmental management incidents or conflicts.

	Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. Coordinate logistics for productions or events.

	Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. Conduct market research.

	Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues. Write informational material.

	Prepare or deliver speeches to further public relations objectives. Inform viewers, listeners, or audiences.

	Confer with production or support personnel to produce or coordinate production of advertisements or promotions. Collaborate with others in marketing activities.

	Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. Develop promotional strategies or plans.

	Develop marketing campaigns for environmental technologies or services. Develop promotional strategies or plans.

	Purchase advertising space or time as required to promote client's product or agenda. Promote products, activities, or organizations.

Work Activities

Importance	Work Activity

Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.

Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.

Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.

Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.

Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.

Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.

Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.

Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.

Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.

Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Assisting and Caring for Others — Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.

Staffing Organizational Units — Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.

Nature of the Work


	(Abstract from Career Articles)

	Public Relations Specialists
	Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.

	Read More >>

Working Conditions


	(Abstract from Career Articles)

	Public Relations Specialists
	Public relations specialists usually work in offices. Some attend community activities. Long workdays are common, as is overtime.

	Read More >>

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