Employment of massage therapists is projected to grow 22 percent from 2014 to 2024, much faster than the average for all occupations. Continued growth in the demand for massage services will lead to new openings for massage therapists.
As an increasing number of states adopt licensing requirements and standards for therapists, the practice of massage is likely to be respected and accepted by more people as a way to treat pain and to improve overall wellness.
Similarly, as more healthcare providers understand the benefits of massage, demand will likely increase as these services become part of treatment plans. However, demand in healthcare settings will be tempered by limited insurance coverage for massage services.
Massage also offers specific benefits to particular groups of people whose continued demand for massage services will lead to overall growth for the occupation. For example, many sports teams hire massage therapists to help their athletes rehabilitate from injuries and to relieve or manage pain.
The number of massage clinic franchises has increased in recent years. Many franchised clinics offer more affordable massages than those provided at spas and resorts, making massage services available to a wider range of customers.
However, demand for massage services may be limited by the overall state of the economy. During tough economic times, both the number of people who seek massage therapy and the frequency of their massages may decline.
Job Prospects
In states that regulate massage therapy, opportunities should be available to those who complete formal programs and pass a professionally recognized exam. However, new massage therapists should expect that it can take time build a client base.
Because referrals are an important source of work for massage therapists, marketing and networking may help increase the number of job opportunities. Joining a professional association also can help build strong contacts and further increase the likelihood of steady work. In addition, massage therapists may be able to attract a wider variety of clients by completing education programs in multiple modalities.
Massage Therapists
Percent change in employment, projected 2014-24
Massage therapists
22%
Other healthcare support occupations
19%
Total, all occupations
7%
Note: All Occupations includes all occupations in the U.S. Economy. Source: U.S. Bureau of Labor Statistics, Employment Projections program