Marketing Managers :: Job Description

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Marketing Managers

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Summary Description


	Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Sample Job Titles

1.	Account Supervisor

2.	Brand Manager

3.	Bridal Consultant

4.	Business Developer

5.	Business Development Director

6.	Business Development Manager

7.	Business Development Specialist

8.	Channel Manager

9.	Commercial Director

10.	Commercial Lines Manager

11.	Community Relations Director

12.	Fashion Coordinator

13.	Fashion Marketer

14.	Head of Marketing

15.	International Trade Specialist

16.	Internet Marketing Manager

17.	Market Analysis Director

18.	Market Development Executive

19.	Market Research Manager

20.	Marketing Administrator

21.	Marketing Agent

22.	Marketing Assistant

23.	Marketing Communications Specialist

24.	Marketing Coordinator

25.	Marketing Director

26.	Marketing Executive

27.	Marketing Manager

28.	Marketing Officer

29.	Marketing Planner

30.	Marketing Sales Supervisor

31.	Media Marketing Director

32.	Media Planner

33.	Membership Administrator

34.	Membership Director

35.	Pricing Analyst

36.	Pricing Manager

37.	Pricing Specialist

38.	Product Line Manager (PLM)

39.	Product Manager

40.	Sales and Marketing Manager

41.	Sales and Marketing Vice President

42.	Sales Marketing Director

43.	Sales Officer

44.	Sports Marketer

45.	Strategic Planner

46.	Strategist

47.	Sustainable Products Marketing Manager

48.	Trade Specialist

49.	VP Marketing

50.	World Trade and Maritime Division Manager

Job Tasks

	Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Evaluate program effectiveness. Develop marketing plans or strategies.

	Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. Develop marketing plans or strategies. Direct sales, marketing, or customer service activities.

	Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. Analyze data to inform operational decisions or activities. Estimate cost or material requirements.

	Develop pricing strategies, balancing firm objectives and customer satisfaction. Determine pricing or monetary policies.

	Compile lists describing product or service offerings. Compile operational data.

	Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. Supervise employees.

	Consult with product development personnel on product specifications such as design, color, or packaging. Confer with organizational members to accomplish work activities.

	Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Monitor external affairs or events affecting business operations. Analyze market research data. Analyze forecasting data to improve business decisions.

	Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies. Negotiate contracts for transportation, distribution, or logistics services.

	Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. Coordinate special events or programs. Direct sales, marketing, or customer service activities.

	Consult with buying personnel to gain advice regarding environmentally sound or sustainable products. Confer with organizational members to accomplish work activities.

	Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. Confer with organizational members to accomplish work activities.

	Initiate market research studies or analyze their findings. Analyze market research data.

	Conduct economic or commercial surveys to identify potential markets for products or services. Conduct opinion surveys or needs assessments.

	Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors. Confer with organizational members to accomplish work activities.

	Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. Develop sustainable organizational policies or practices. Recommend organizational process or policy changes.

	Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services. Advise others on business or operational matters.

	Select products or accessories to be displayed at trade or special production shows. Develop marketing plans or strategies.

	Develop business cases for environmental marketing strategies. Develop marketing plans or strategies for environmental initiatives.

	Integrate environmental information into product or company marketing strategies, policies, or activities. Develop marketing plans or strategies for environmental initiatives.

Work Activities

Importance	Work Activity

Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.

Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.

Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.

Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.

Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.

Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.

Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.

Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.

Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.

Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Assisting and Caring for Others — Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.

Staffing Organizational Units — Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.

Nature of the Work


	(Abstract from Career Articles)

	Advertising, Promotions, and Marketing Managers
	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

	Read More >>

Working Conditions


	(Abstract from Career Articles)

	Advertising, Promotions, and Marketing Managers
	About 31 percent of advertising and promotions managers worked for advertising agencies in 2014. About 17 percent of marketing managers worked in the management of companies and enterprises industry.

	Read More >>

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Actress Rachel Weisz's father invented the artificial respirator.

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