Market Research Analysts and Marketing Specialists
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  Careers / Market Research Analysts and Marketing Specialists  
       
 
Job Description
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

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Job Requirements
Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Education: Most of these occupations require a four-year bachelor's degree, but some do not.
Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

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Significant Points
(Abstract from Career Articles)
Market Research Analysts

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.

Most market research analysts need at least a bachelor's degree. Top research positions may require a master's degree. Strong math and analytical skills are essential.

The median annual wage for market research analysts was $62,150 in May 2015.

Employment of market research analysts is projected to grow 19 percent from 2014 to 2024, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across all industries, to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies.

Explore resources for employment and wages by state and area for market research analysts.

Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.

Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations.

 

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Top Ten Industries
U.S. National Figures.
Market Research Analysts and Marketing Specialists
Management, Scientific, and Technical Consulting Services 77,720
Management of Companies and Enterprises 53,940
Computer Systems Design and Related Services 33,530
Advertising, Public Relations, and Related Services 29,970
Other Professional, Scientific, and Technical Services 18,580
Real Estate 16,960
Credit Intermediation and Related Activities (5221 And 5223 only) 16,540
Software Publishers 15,460
Securities, Commodity Contracts, and Other Financial Investments and Related Activities 13,900
Insurance Carriers 13,630
 
 
Career Video

Title:  "Market Research Analysts"
Duration:  01:19
 
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Salaries
U.S. National Averages.
Market Research Analysts and Marketing Specialists
Average Annual Salary $70,960
Average Hourly Wage $34.11
Total Employment 638,200

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Employment by Gender
U.S. National Average.
Women
Men
 
Related Majors & Degrees
Economics
Applied Economics
Family and Consumer Sciences/Human Sciences Business Services
Consumer Merchandising / Retailing Management
Marketing
Marketing / Marketing Management, General
Marketing Research
International Marketing
 
 
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