Advertising Sales Agents :: Job Description

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Advertising Sales Agents

Careers / Advertising Sales Agents

Summary Description


	Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Sample Job Titles

1.	Account Executive

2.	Account Leader

3.	Account Manager

4.	Account Specialist

5.	Advertising Account Executive

6.	Advertising Account Representative

7.	Advertising Agent

8.	Advertising Consultant

9.	Advertising Coordinator

10.	Advertising Director

11.	Advertising Representative

12.	Advertising Sales Executive

13.	Advertising Sales Manager

14.	Advertising Sales Representative

15.	Advertising Solicitor

16.	Agent

17.	Broker

18.	Business Account Leader

19.	Contact Person

20.	Contact Worker

21.	Contracts Specialist

22.	Directory Advertising Sales Representative

23.	Display Advertising Sales Representative

24.	Field Marketing Representative

25.	Field Service Representative

26.	Graphic Art Sales Representative

27.	Idea Man

28.	Idea Worker

29.	Inside Sales Advertising Executive

30.	Inside Sales Representative

31.	Marketing Consultant

32.	Marketing Representative

33.	Media Consultant

34.	Outdoor Advertising Leasing Agent

35.	Outside Sales Advertising Executive

36.	Outside Sales Representative

37.	Radio and Television Time Sales Representative

38.	Radio Time Salesperson

39.	Real Estate Account Executive

40.	Representative

41.	Retail Account Executive

42.	Retail Advertising Account Executive

43.	Retail Advertising Executive

44.	Sales Consultant

45.	Sales Director

46.	Sales Executive

47.	Sales Promotion Representative

48.	Sales Representative

49.	Sales Specialist

50.	Signs and Displays Sales Representative

51.	Signs and Displays Salesperson

52.	Signs Sales Representative

53.	Site Leasing Agent

54.	Site Promotion Agent

55.	Solicitor

56.	Space Buyer

57.	Time Broker

58.	Time Buyer

59.	Yellow Pages Space Salesperson

Job Tasks

	Maintain assigned account bases while developing new accounts. Identify potential customers. Develop professional relationships or networks.

	Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible. Explain technical product or service information to customers.

	Provide clients with estimates of the costs of advertising products or services. Estimate costs or terms of sales.

	Locate and contact potential clients to offer advertising services. Identify potential customers. Contact current or potential customers to promote products or services.

	Process all correspondence and paperwork related to accounts.

	Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. Develop content for sales presentations or other materials. Deliver promotional presentations to current or prospective customers.

	Inform customers of available options for advertisement artwork and provide samples. Explain technical product or service information to customers. Distribute promotional literature or samples to customers.

	Deliver advertising or illustration proofs to customers for approval.

	Prepare promotional plans, sales literature, media kits, and sales contracts, using computer. Develop content for sales presentations or other materials. Prepare sales or other contracts.

	Draw up contracts for advertising work and collect payments due. Prepare sales or other contracts. Process sales or other transactions.

	Recommend appropriate sizes and formats for advertising, depending on medium being used. Develop content for sales presentations or other materials.

	Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. Gather customer or product information to determine customer needs. Study product information to acquire professional knowledge.

	Write copy as part of layout. Develop content for sales presentations or other materials.

	Consult with company officials, sales departments, and advertising agencies to develop promotional plans. Develop marketing plans or strategies.

	Identify new advertising markets and propose products to serve them. Identify potential customers.

	Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers. Develop marketing plans or strategies. Develop content for sales presentations or other materials.

	Gather all relevant material for bid processes and coordinate bidding and contract approval.

	Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge. Attend events to develop professional knowledge. Develop professional relationships or networks.

	Arrange for commercial taping sessions and accompany clients to sessions.

	Write sales outlines for use by staff. Develop content for sales presentations or other materials.

Work Activities

Importance	Work Activity

Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.

Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.

Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.

Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.

Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.

Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.

Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.

Assisting and Caring for Others — Providing personal assistance, medical attention, emotional support, or other personal care to others such as coworkers, customers, or patients.

Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.

Nature of the Work


	(Abstract from Career Articles)

	Advertising Sales Agents
	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

	Read More >>

Working Conditions


	(Abstract from Career Articles)

	Advertising Sales Agents
	Advertising sales agents work under pressure to meet sales quotas. They work in a range of industries, including advertising agencies, radio, television, and Internet publishing.

	Read More >>

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Interesting Fact

Before becoming an actor, Harvey Keitel was a shoe salesman and a courtroom stenographer.

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