Advertising and Promotions Managers

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Advertising and Promotions Managers

Careers / Advertising and Promotions Managers

Summary Description


	Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Sample Job Titles

1.	Account Director

2.	Account Executive

3.	Account Manager

4.	Account Specialist

5.	Advertising Account Executive

6.	Advertising Account Manager

7.	Advertising Agency Manager

8.	Advertising Campaign Manager

9.	Advertising Coordinator

10.	Advertising Director

11.	Advertising Executive

12.	Advertising Manager

13.	Advertising Operations Manager

14.	Advertising Sales Manager

15.	Advertising Sales Representative

16.	Advertising Vice President

17.	Art Director

18.	Brand Manager

19.	Campaign Director

20.	Campaign Manager

21.	Circulation Director

22.	Circulation Manager

23.	Classified Advertising Manager

24.	Client Services Director

25.	Creative Director

26.	Director of Marketing

27.	Director of Sales and Marketing

28.	Director of Sales Marketing

29.	Head of Advertising

30.	Head of Sales Promotion

31.	Market Development Director

32.	Marketing and Promotions Manager

33.	Marketing Director

34.	Marketing Manager

35.	Marketing Strategist

36.	Media Director

37.	Media Promoter

38.	Online Advertising Director

39.	Print Traffic Manager

40.	Promotion Manager

41.	Promotions Coordinator

42.	Promotions Director

43.	Promotions Executive Producer (Promos Executive Producer)

44.	Promotions Manager

45.	Promotions Producer

46.	Recruitment Advertising Manager

47.	Retail Advertising Sales Manager

48.	Sales Manager

49.	Sales Promotion Manager

Job Tasks

	Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. Examine marketing materials to ensure compliance with policies or regulations.

	Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. Develop promotional materials.

	Gather and organize information to plan advertising campaigns. Conduct opinion surveys or needs assessments. Compile operational data.

	Confer with clients to provide marketing or technical advice. Advise others on business or operational matters.

	Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. Monitor performance of organizational members or partners. Coordinate special events or programs.

	Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. Confer with organizational members to accomplish work activities.

	Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. Direct financial operations. Direct sales, marketing, or customer service activities. Direct organizational operations, projects, or services.

	Train and direct workers engaged in developing and producing advertisements. Conduct employee training programs.

	Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms. Manage organizational or project budgets.

	Prepare and negotiate advertising and sales contracts. Prepare financial documents, reports, or budgets. Negotiate sales or lease agreements for products or services.

	Prepare budgets and submit estimates for program costs as part of campaign plan development. Prepare operational budgets.

	Plan and execute advertising policies and strategies for organizations. Implement organizational process or policy changes. Develop marketing plans or strategies.

	Assist with annual budget development. Prepare operational budgets.

	Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. Analyze data to assess operational or project effectiveness.

	Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. Advise customers on technical or procedural issues.

	Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. Develop marketing plans or strategies.

	Contact organizations to explain services and facilities offered. Promote products, services, or programs.

	Coordinate with the media to disseminate advertising. Coordinate operational activities with external stakeholders.

	Direct and coordinate product research and development. Manage operations, research, or logistics projects. Direct organizational operations, projects, or services.

	Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. Establish interpersonal business relationships to facilitate work activities.

	Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. Maintain knowledge of current developments in area of expertise.

	Represent company at trade association meetings to promote products. Represent the organization in external relations.

	Manage sales team including setting goals, providing incentives, and evaluating employee performance. Evaluate employee performance. Supervise employees.

	Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

	Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals. Establish interpersonal business relationships to facilitate work activities.

Work Activities

Importance	Work Activity

Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.

Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.

Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.

Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.

Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.

Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.

Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.

Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.

Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.

Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.

Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.

Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.

Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.

Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.

Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

Monitor Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.

Provide Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.

Controlling Machines and Processes — Using either control mechanisms or direct physical activity to operate machines or processes (not including computers or vehicles).

Operating Vehicles, Mechanized Devices, or Equipment — Running, maneuvering, navigating, or driving vehicles or mechanized equipment, such as forklifts, passenger vehicles, aircraft, or water craft.

Inspecting Equipment, Structures, or Material — Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.

Nature of the Work


	(Abstract from Career Articles)

	Advertising, Promotions, and Marketing Managers
	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

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Working Conditions


	(Abstract from Career Articles)

	Advertising, Promotions, and Marketing Managers
	About 31 percent of advertising and promotions managers worked for advertising agencies in 2014. About 17 percent of marketing managers worked in the management of companies and enterprises industry.

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Interesting Fact

Jim Morrison's (The Doors) father was an admiral in the U.S. Navy.

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