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Majors / Marketing Research |
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Description |
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A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. |
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Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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Certificate: |
#745 |
1 |
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Associate's: |
N/A |
0 |
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Bachelor's: |
#593 |
75 |
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Graduate Certificate: |
#477 |
2 |
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Master's: |
#477 |
68 |
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Doctorate: |
N/A |
0 |
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First-Professional: |
N/A |
0 |
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Degrees Available |
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Certificate |
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Associate's Degree |
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Bachelor's Degree |
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Graduate-Level Certificate |
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Master's Degree |
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Doctoral Degree |
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First-Professional Degree |
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Interesting Fact |
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40 years ago, women used to score 50 points lower on the Math portion of the SAT than on the Verbal. Today, their Math and Verbal scores are nearly identical on average. |
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