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Majors / Marketing Research |
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| Description |
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A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. |
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| Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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| Certificate: |
#745 |
1 |
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| Associate's: |
N/A |
0 |
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| Bachelor's: |
#593 |
75 |
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| Graduate Certificate: |
#477 |
2 |
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| Master's: |
#477 |
68 |
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| Doctorate: |
N/A |
0 |
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| First-Professional: |
N/A |
0 |
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| Degrees Available |
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Certificate  |
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| Associate's Degree |
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| Bachelor's Degree |
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| Graduate-Level Certificate |
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| Master's Degree |
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| Doctoral Degree |
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| First-Professional Degree |
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| Interesting Fact |
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| About a third of the students at Washington and Lee University still receive some financial aid from interest on an endowment set up by George Washington in 1796. |
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| Did you know... |
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| With the Undergraduate Query Tool you can search our college profile database by setting specific criteria, such as location, admissions test scores, cost, type and size! |
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