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Majors / Marketing / Marketing Management, General |
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| Description |
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A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. |
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| Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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| Certificate: |
#145 |
634 |
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| Associate's: |
#60 |
1,878 |
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| Bachelor's: |
#11 |
35,468 |
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| Graduate Certificate: |
#94 |
81 |
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| Master's: |
#47 |
2,582 |
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| Doctorate: |
#201 |
25 |
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| First-Professional: |
N/A |
0 |
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| Degrees Available |
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Certificate  |
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| Associate's Degree |
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| Bachelor's Degree |
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| Graduate-Level Certificate |
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| Master's Degree |
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| Doctoral Degree |
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| First-Professional Degree |
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| Interesting Fact |
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| In 1960, fewer than 8% of adults in the U.S. had graduated from college. Today, nearly 30% of all adults have graduated from college. |
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| Did you know... |
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| With the Graduate Query Tool you can search our college profile database by setting specific criteria, such as location, graduate programs, and school characteristics. |
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