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Majors / Marketing / Marketing Management, General |
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| Description |
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A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. |
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| Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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| Certificate: |
#145 |
634 |
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| Associate's: |
#60 |
1,878 |
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| Bachelor's: |
#11 |
35,468 |
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| Graduate Certificate: |
#94 |
81 |
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| Master's: |
#47 |
2,582 |
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| Doctorate: |
#201 |
25 |
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| First-Professional: |
N/A |
0 |
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| Degrees Available |
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Certificate  |
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| Associate's Degree |
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| Bachelor's Degree |
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| Graduate-Level Certificate |
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| Master's Degree |
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| Doctoral Degree |
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| First-Professional Degree |
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| Interesting Fact |
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| 3.75% of the U.S. federal budget is spent on education. More than 20% is spent on national defense. |
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| Did you know... |
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| The College Media Library provides links to college articles, images, virtual tours and viewbooks! |
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