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Majors / Marketing / Marketing Management, General |
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| Description |
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A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets. |
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| Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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| Certificate: |
#145 |
634 |
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| Associate's: |
#60 |
1,878 |
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| Bachelor's: |
#11 |
35,468 |
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| Graduate Certificate: |
#94 |
81 |
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| Master's: |
#47 |
2,582 |
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| Doctorate: |
#201 |
25 |
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| First-Professional: |
N/A |
0 |
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| Degrees Available |
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Certificate  |
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| Associate's Degree |
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| Bachelor's Degree |
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| Graduate-Level Certificate |
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| Master's Degree |
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| Doctoral Degree |
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| First-Professional Degree |
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| Interesting Fact |
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| Boston is truly a college town. It's home to 47 colleges, with dozens more in the surrounding areas. |
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| Did you know... |
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| The CareerMatch™ system scores and ranks 748 different careers based on your responses to the four career assessment tests! |
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