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Majors / Consumer Merchandising / Retailing Management |
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Description |
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A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets. |
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Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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Certificate: |
N/A |
0 |
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Associate's: |
N/A |
0 |
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Bachelor's: |
#547 |
107 |
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Graduate Certificate: |
N/A |
0 |
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Master's: |
#804 |
3 |
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Doctorate: |
#492 |
1 |
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First-Professional: |
N/A |
0 |
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Degrees Available |
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Certificate |
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Associate's Degree |
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Bachelor's Degree |
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Graduate-Level Certificate |
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Master's Degree |
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Doctoral Degree |
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First-Professional Degree |
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Interesting Fact |
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Elizabeth Blackwell was the first woman in the U.S. with a medical degree, earning her M.D. in 1849. |
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