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Majors / Consumer Merchandising / Retailing Management |
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Description |
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A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets. |
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Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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Certificate: |
N/A |
0 |
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Associate's: |
N/A |
0 |
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Bachelor's: |
#547 |
107 |
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Graduate Certificate: |
N/A |
0 |
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Master's: |
#804 |
3 |
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Doctorate: |
#492 |
1 |
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First-Professional: |
N/A |
0 |
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Degrees Available |
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Certificate |
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Associate's Degree |
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Bachelor's Degree |
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Graduate-Level Certificate |
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Master's Degree |
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Doctoral Degree |
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First-Professional Degree |
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Interesting Fact |
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40 years ago, women used to score 50 points lower on the Math portion of the SAT than on the Verbal. Today, their Math and Verbal scores are nearly identical on average. |
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Did you know... |
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