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Majors / Consumer Merchandising / Retailing Management |
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| Description |
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A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research; consumer behavior; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets. |
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| Popularity |
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Popularity Rank
(Rank
and Total Number of Degrees Awarded in the U.S. Last Year) |
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| Certificate: |
N/A |
0 |
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| Associate's: |
N/A |
0 |
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| Bachelor's: |
#547 |
107 |
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| Graduate Certificate: |
N/A |
0 |
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| Master's: |
#804 |
3 |
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| Doctorate: |
#492 |
1 |
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| First-Professional: |
N/A |
0 |
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| Degrees Available |
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Certificate  |
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| Associate's Degree |
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| Bachelor's Degree |
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| Graduate-Level Certificate |
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| Master's Degree |
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| Doctoral Degree |
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| First-Professional Degree |
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| Interesting Fact |
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| Dartmouth was the only college in New England to remain open during the entire Revolutionary War. |
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| Did you know... |
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| The Portfolio Manager allows you to save your favorite careers, colleges and majors for easy access and comparison! |
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