Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.
Public relations specialists usually work in offices. Some attend community activities. Long workdays are common, as is overtime.
Public relations specialists typically need a bachelor's degree in public relations, journalism, communications, English, or business.
The median annual wage for public relations specialists was $56,770 in May 2015.
Employment of public relations specialists is projected to grow 6 percent from 2014 to 2024, about as fast as the average for all occupations. The need for organizations to maintain their public image will continue to drive employment growth. Candidates can expect strong competition for jobs at advertising and public relations firms and organizations with large media exposure.
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