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Careers / Market Research Analysts and Marketing Specialists |
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Job Description |
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Job Requirements |
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Significant Points |
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(Abstract from Career Articles) |
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Market Research Analysts |
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Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours. Some work under pressure of deadlines and tight schedules.
Most market research analysts need at least a bachelor's degree. Top research positions may require a master's degree. Strong math and analytical skills are essential.
The median annual wage for market research analysts was $62,150 in May 2015.
Employment of market research analysts is projected to grow 19 percent from 2014 to 2024, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across all industries, to understand the needs and wants of customers and to measure the effectiveness of marketing and business strategies.
Explore resources for employment and wages by state and area for market research analysts.
Compare the job duties, education, job growth, and pay of market research analysts with similar occupations.
Learn more about market research analysts by visiting additional resources, including O*NET, a source on key characteristics of workers and occupations. |
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Read More >> |
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Top Ten Industries |
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U.S. National Figures. |
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Market Research Analysts and Marketing Specialists |
Management, Scientific, and Technical Consulting Services |
77,720 |
Management of Companies and Enterprises |
53,940 |
Computer Systems Design and Related Services |
33,530 |
Advertising, Public Relations, and Related Services |
29,970 |
Other Professional, Scientific, and Technical Services |
18,580 |
Real Estate |
16,960 |
Credit Intermediation and Related Activities (5221 And 5223 only) |
16,540 |
Software Publishers |
15,460 |
Securities, Commodity Contracts, and Other Financial Investments and Related Activities |
13,900 |
Insurance Carriers |
13,630 |
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Career Video |
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Related Careers |
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Salaries |
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Employment by Gender |
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Related Majors & Degrees |
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Next Page >> |
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Interesting Fact |
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7.5% of Americans are self-employed as entrepreneurs, freelancers, contractors, or owners of small businesses. |
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Did you know... |
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The MyPlan.com Graduate School Database provides detailed profiles on more than 1,800 different graduate schools in the U.S. |
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