Industries :: Advertising & Public Relations Services

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	Advertising & Public Relations Services


Summary \| Industry Subsectors \| Related Careers & Salaries \| Industry Outlook

Industries / Advertising & Public Relations Services

Advertising Agencies

Public Relations Agencies

Media Buying Agencies

Media Representatives

Display Advertising

Direct Mail Advertising

Advertising Material Distribution Services

Other Services Related to Advertising

Advertising Agencies

Description: This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Examples: N/A

Public Relations Agencies

Description: This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.

Examples: N/A

Media Buying Agencies

Description: This industry comprises establishments primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.

Examples: N/A

Media Representatives

Description: This industry comprises establishments of independent representatives primarily engaged in selling media time or space for media owners.

Examples: Television advertising representatives (i.e., independent of media owners), Radio advertising representatives (i.e., independent of media owners), Publishers' advertising representatives (i.e., independent of media owners), Newspaper advertising representatives (i.e., independent of media owners)

Display Advertising

Description: This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.

Examples: N/A

Direct Mail Advertising

Description: This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., key chains, magnets, pens with customized messages imprinted) by mail or other direct distribution; and/or (2) preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

Examples: N/A

Advertising Material Distribution Services

Description: This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Examples: N/A

Other Services Related to Advertising

Description: This industry comprises establishments primarily engaged in providing advertising services (except advertising agency services, public relations agency services, media buying agency services, media representative services, display advertising services, direct mail advertising services, advertising material distribution services, and marketing consulting services).

Examples: Welcoming services (i.e., advertising services), Store window dressing or trimming services, Sign lettering and painting services, Merchandise demonstration services, Mannequin decorating services, Display lettering services, Advertising specialties (e.g., key chains, magnets, pens) distribution services (except direct mail)

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Interesting Fact

The Rx symbol used in pharmacology was originally as astrological sign for the planet Jupiter. Its use originated in the Middle Ages when doctors believed that planets influenced health.

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