Advertising and Promotions Managers

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Advertising and Promotions Managers

Careers / Advertising and Promotions Managers

Job Description


	Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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Job Requirements


	Experience: A minimum of two to four years of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.

	Education: Most of these occupations require a four - year bachelor's degree, but some do not.

	Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

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Significant Points


	(Abstract from Career Articles)

	Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Keen competition is expected for these highly coveted jobs. College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks.
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Top Ten Industries

U.S. National Figures.

Advertising and Promotions Managers
Advertising, Public Relations, and Related Services	9,040
Management of Companies and Enterprises	2,920
Newspaper, Periodical, Book, and Directory Publishers	1,920
Radio and Television Broadcasting	1,240
Business, Professional, Labor, Political, and Similar Organizations	1,070
Traveler Accommodation	720
Automobile Dealers	690
Grocery and Related Product Merchant Wholesalers	660
Management, Scientific, and Technical Consulting Services	640
Electronic Shopping and Mail-Order Houses	590

Career Video

Title: "Advertising and Public Relations Managers"

Duration: 00:59

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Salaries

U.S. National Averages.

Advertising and Promotions Managers
Average Annual Salary	$103,350
Average Hourly Wage	$49.69
Total Employment	30,710